#resources and guidelines

#resources and guidelines

Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.

With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.

Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset. [ more ]